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Business and Operational Storyboard


In today’s fast-paced business world, getting a clear picture of your operations is key. That’s where vuSmartMaps comes in, providing an interactive Business and Operational Storyboard, to help you navigate the complex landscape of your business metrics and analytics. It is tailored for different user roles within your organization, with each role serving a unique purpose.

vuSmartMaps caters to a diverse range of users in financial institutions, payment gateways, fintech, banks, E-Commerce, and trading firms addressing the specific needs of NOC engineers, L1/L2 Application Support teams, IT managers, CIOs, CTOs, business analysts, customer support teams, and cross-functional teams. The platform offers tailored real-time visibility, AI-driven insights, and collaboration tools for proactively monitoring and optimizing IT systems through storyboards. This article explores vuSmartMaps’ diverse storyboards for business and operations, highlighting features such as segmentation, key indicators, and its user-centric approach.

Business Metrics and Storyboard Views

vuSmartMaps equips businesses with a comprehensive set of lead indicators, facilitating a holistic understanding of their operations. The business storyboard provides a panoramic view of key metrics, enabling users to gauge the health and performance of their processes. Here are some generic scenarios where the storyboard proves invaluable:

  • Latency, Error Rate, and Throughput: Measure the efficiency of your transactions by analyzing latency, error rates, and throughput in real-time. Identify bottlenecks and optimize processes for enhanced performance.
  • Success and Failure Metrics: Track the number of successful and failed transactions within a reporting period. This insight is crucial for identifying issues, improving success rates, and enhancing overall transaction reliability.
  • Transaction Volume: Analyze the number of transactions per minute to understand peak periods and optimize resource allocation. This ensures that your business is prepared to handle varying workloads.
  • Turnaround Time: Monitor the turnaround time of transactions to identify delays and streamline processes for improved efficiency.
  • Transaction Decline: Measures the percentage of failed transactions due to the bank’s technical issues during the selected time range, along with their tolerance limit and the color indication, where red indicates a warning, amber indicates caution, and green indicates a value within acceptable limits.

The insight at the bottom of the panel indicates a flagged issue in performance, leading to an unstable state that requires attention.

Simply select any parameter from the table to gain a comprehensive understanding of the essential aspects of a specific business journey. This action will provide you with a holistic overview of the entire business journey.

For instance, if you want to analyze the business decline in the selected time range, you can check the panel showcasing the graphical representation of the Business Failure Trend, along with a tabular representation of the transaction.

Tabular data for the Business Decline Transaction outlines information such as:

  • Timestamp: The date and time when a specific transaction happens.
  • Request UUID: Unique ID assigned to the particular transaction for tracking across multiple application purposes.
  • RRN (Retrieval Reference Number): A unique business reference number for financial transactions, aiding retrieval and tracking
  • Trace Id: Click on any “trace_id” to see all the Transaction logs to get more details.
  • Resp Category (Response Category): Denotes the category or type of response received.
  • Result: Indicate the outcomes of the transaction (Failure or Success).
  • Respo Desc (Response Description): Description of the cause for transaction decline.
  • Error Code: Any failure that happens, comes within the error code.
  • Response Time: Total duration is taken to process the transaction and generate the response.
  • Customer ID: A unique ID associated with the customer involved in the transaction.

Additionally, you can also analyze the infrastructure through a storyboard to gain valuable insights into system components, performance metrics, databases, and servers for in-depth infrastructure analysis. This ensures a thorough understanding of infrastructure health, fostering optimal operation and enhancing user satisfaction.

For example, the Server Panel at the top represents the total number of servers, and how many of them are Up or Down.

Similarly, the Application Server trend chart highlights Heap Memory Usage in the selected time range.

Similarly, you can also analyze the Traces through the storyboard.

Following are the panels that showcase the information about the Traces for the selected time range:

  • Count by HTTP status Code: It helps the user promptly recognize performance degradation by examining the code value. It emphasizes the need for immediate action if the count of HTTP status codes(400..500….) is abnormal
  • Count by Status Code: It helps the user efficiently recognize performance degradation by examining the code value. It emphasizes the need for immediate action if the count of status codes other than 0 is abnormal
  • HTTP Status Code trend over time: Helps to quickly identify the duration of failure by interpreting status codes like 400, 500, and similar values.
  • Status code trend over time: Frequency of success/failure status code over specific time intervals

For user-specific needs, prompt identification and resolution of technical issues are crucial for IT operations personnel.

IT Ops Storyboard provides a set of metrics that actively monitor the performance of the UPI (Digital/Instant Payment) Application:

  • Transaction Count (Txn Count): Keep a close eye on the total number of transactions within the target, with color-coded indicators for a quick assessment of performance.
  • Technical Decline: Monitor the percentage of failed transactions due to technical issues, helping IT teams pinpoint areas that require immediate attention.
  • Business Decline: Track the percentage of failed transactions due to business-related issues, such as compliance or banking restrictions, within the selected time range.
  • 95P Response Time: Understand the response time at the 95th percentile for transactions, ensuring optimal performance and user experience.
  • User Experience (UEI): Gauge the user experience with a score ranging from 1 to 10, analyzing technical failures and transaction processing times. A high UEI score indicates optimal performance.

Insight into Flagged Issues:

The IT Ops Storyboard provides insights into flagged issues that require attention. This feature allows IT teams to prioritize and address critical issues promptly, minimizing the impact on the overall performance of the UPI application.

Compliance Monitoring:

Compliance is a key aspect of IT operations, and the Compliance panel in the IT Ops Storyboard provides insights into various compliance factors, including:

  • Payer PSP TD (Technical Decline): Monitor technical declines as the Payer PSP, ensuring adherence to acceptable limits.
  • Payee PSP TD (Technical Decline): Track technical declines as the Payee PSP, addressing issues promptly to maintain compliance.
  • Remitter Bank TD (Technical Decline): Keep an eye on technical declines as the Remitter Bank, ensuring compliance with set limits.
  • Beneficiary Bank TD (Technical Decline): Monitor technical declines as the Beneficiary Bank, addressing issues to uphold compliance standards.
  • Reversal TD: Ensure the successful reversal of debit requests, addressing any issues promptly to prevent debit reversal failures.
  • Deemed Approval: Monitor deemed approval instances, taking corrective action to maintain compliance with acceptable limits.

Transaction Value Analysis:

The Transaction Value panel provides a detailed analysis of transactions within the selected time range, including total debited and credited amounts, average transaction value, and the number of new customers joined.

  • Address Technical Issues Instantly: Use real-time metrics to identify and resolve technical issues, ensuring optimal performance and minimizing revenue losses.
  • Comply with UPI Guidelines: Monitor technical declines and compliance factors to adhere to UPI guidelines, avoiding penalties and maintaining performance rankings.
  • Optimize Revenue Growth: Identify revenue opportunities, target customers using other payment service providers, and optimize transaction values with top-performing partners.

Similarly, the various other storyboard helps the user to get operational insight into the transaction journey.

Journey Mapping on the Business Storyboard

One of the standout features of vuSmarMaps is its ability to break down the entire business journey into micro-journeys. This granular approach allows businesses to identify specific touchpoints, understand user interactions, and pinpoint areas for improvement. Through the platform’s business storyboard, users can visually navigate each step of the customer journey, enabling them to make informed decisions to enhance the overall customer experience. For example, the Service Map shown below helps to identify the failure node-wise and gives node-wise KPI details on mouse hover on each node.

Business Dimension Analytics

vuSmarMaps takes a user-centric approach to business analytics by providing insights across various dimensions. These include:

  • Location Analytics: Understand the geographic impact of your operations. Identify regions with high activity, tailor strategies to specific locations, and optimize resource allocation.
  • Demographic Analytics: Gain insights into customer demographics. This information is invaluable for targeted marketing campaigns and product/service customization.
  • Consumer and Merchant/Partner Analytics: Analyze consumer behavior and engagement. Evaluate the performance of merchants and partners to foster stronger collaborations and drive business growth.


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